Pattern, Author at Pattern | UX Design, UI Design, Shopify Plus and Shopify Enterprise Design and Development, eCommerce, Brand Identity, Product Design & Strategy

Written by: Pattern

AI and Taste Are Not in Tension

As AI tools become standard in ecommerce workflows, they reference the same sources, surface the same best practices, and nudge teams toward the same decisions. The result is a kind of design convergence: sites …

By Pattern

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July 6, 2026

Thoughts

Good UX Isn’t Just About Making Things Beautiful

Good UX isn't only about conversion. It's about how someone feels when they land on a site. Get that right and the metrics follow.

By Pattern

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June 28, 2026

Thoughts

Against Best Practices: What Pattern’s Award Record Really Says

Since 2019, Pattern's work has been recognized by Awwwards, the Webby Awards, the W3 Awards, the Anthem Awards, CSS Design Awards, and Shopify. The Webby Awards alone - widely considered the most prestigious honor …

By Pattern

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June 12, 2026

Announcements

Pattern’s Digital Transformation Partnership with Paige Is a Shopify Featured Case Study

We’re proud to have partnered with the PAIGE team to help reimagine their digital flagship on Shopify and unify commerce across 20+ retail locations. Together, we helped create an experience designed to scale globally …

By Pattern

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May 7, 2026

Announcements

Pattern is joining Domaine

We're combining Pattern’s experience-first, design-driven ethos and Domaine’s engineering and delivery excellence to better serve the needs of today's brands with no compromises on craft, on culture, or on commitment to excellence.

By Pattern

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January 8, 2026

Announcements

Pattern’s Partnership with Society6 Featured As A Shopify Case Study

With Pattern and Shopify, Society6 saw results fast: 60% average increase in add-to-cart rate and 45% increase in mobile conversion rate.

By Pattern

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August 20, 2025

Thoughts

Best Practices Are Lazy Thinking

At Pattern, we believe the best experiences—both for users and internal teams—are built with intention. At Pattern, we believe the best experiences—both for users and internal teams—are built with intention. The Pattern Theme Framework …

By Pattern

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May 21, 2025

Thoughts

The Pattern Theme Framework: A Scalable, Modular Approach to Shopify Development

At Pattern, we believe the best experiences—both for users and internal teams—are built with intention. At Pattern, we believe the best experiences—both for users and internal teams—are built with intention. The Pattern Theme Framework …

By Pattern

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May 6, 2025

Awards

Pattern Receives Four Recognitions in the 2025 Webby Awards

We earned Nominee and Honoree recognition this year for our work with Rothy's, Benefit Cosmetics and Suja.

By Pattern

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April 2, 2025

Thoughts

Spatial Commerce Ushers In A New Realm of Creativity

Effective spatial commerce blends additive context, powerful visualization, relevant utility, and physical comfort — allowing users to visualize products in real-world settings. Brands would be well-served to explore how integratingspatial commerce can enhance their …

By Pattern

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November 18, 2024