We earned Nominee and Honoree recognition this year for our work with Rothy's, Benefit Cosmetics and Suja.
We’re excited to share that Pattern has once again been celebrated at the Webby Awards this year, earning four distinct recognitions across three leading DTC brands. These recognitions speak to our team’s dedication to crafting exceptional digital commerce experiences, from the strategy and design that Pattern is known for, through our first-ever Webby Nominee that includes our new Shopify Plus development offering. Our team’s deep expertise across these core disciplines continues to drive ecommerce excellence, and we couldn’t be prouder to see these projects celebrated on the global stage.
Pattern's 2025 Webby highlights:
- Rothy’s – Honoree, Best Mobile Visual Design - Function (Mobile Features)
We collaborated closely with Rothy’s to transform their shopping journey, combining rich visuals with seamless interactions and a relentless focus on the mobile-first shopper.
- Benefit Cosmetics – Honoree, Fashion, Style & Beauty 2025 & Nominee, Best Mobile User Experience (Mobile Features) 2025
Our strategy and design work brought Benefit’s refreshed brand identity and playful spirit to life, creating an exuberant and joyful ecommerce experience through rich layouts and optimized flows that drive results.
- Suja Organic – Nominee, Food & Drink 2025
Leading strategy, design, and development, we delivered a vibrant e-commerce platform that reflects Suja’s commitment to organic, plant-based, clean and healthy products with an energetic edge.
“We've showed up in the Webbys each year since 2018, and each year the Webby recognitions serve as a tribute to our talented team and our clients’ trust in us,” says Michael Janiak, Co-Founder and Executive Creative Director at Pattern. “Congratulations to Rothy’s, Benefit Cosmetics, and Suja Organic for partnering with us to push the boundaries of digital excellence.”
Thank you to our clients for your collaboration and trust in our vision and craftsmanship to help you reach your goals. This year’s Webby Awards inspired us to aim even higher and deliver results that redefine what’s possible in ecommerce.
Explore the full case studies:
Suja Organic ›
Rothy’s ›
Benefit Cosmetics ›
About The Webby Awards
The Webby Awards is the leading international award honoring excellence on the Internet. With nearly 14,000 entries each year, only a handful are selected as nominees, honorees and winners. Established in 1996 during the Web’s infancy, The Webby Awards are presented by the International Academy of Digital Arts and Sciences (IADAS)—a 2000+ member judging body. The Academy is comprised of Executive Members—leading Internet experts, business figures, luminaries, visionaries and creative celebrities—and Associate Members who are former Webby Winners, Nominees and other Internet professionals.
About Pattern
Pattern helps brands unlock their next catalyst moment through experience-driven eCommerce. We design modern brands, eCommerce experiences, products & platforms that help founders, disruptors and visionaries find their place at the intersection of culture, community & commerce.
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