WE LEARNED —

Despite the prevalence of tough-guy imagery and grinding depictions of work, a life in the trades can be a source of optimism, joy, relevance and pride for those who choose to walk that path.

WE LEARNED —

Despite the prevalence of tough-guy imagery and grinding depictions of work, a life in the trades can be a source of optimism, joy, relevance and pride for those who choose to walk that path.

WE LEARNED —

Despite the prevalence of tough-guy imagery and grinding depictions of work, a life in the trades can be a source of optimism, joy, relevance and pride for those who choose to walk that path.

WE LEARNED —

Despite the prevalence of tough-guy imagery and grinding depictions of work, a life in the trades can be a source of optimism, joy, relevance and pride for those who choose to walk that path.

WE LEARNED —

Despite the prevalence of tough-guy imagery and grinding depictions of work, a life in the trades can be a source of optimism, joy, relevance and pride for those who choose to walk that path.

THE ASK —

The founding principles of Truewerk are all about providing tradesworkers with modern, technical workwear designed specifically for their daily needs on the job site. Their team approached us to rethink their brand mark, visual identity, storytelling approach and eCommerce experience in order to bring to life the Truewerks new brand platform: "Trade Up."

THE ASK —

The founding principles of Truewerk are all about providing tradesworkers with modern, technical workwear designed specifically for their daily needs on the job site. Their team approached us to rethink their brand mark, visual identity, storytelling approach and eCommerce experience in order to bring to life the Truewerks new brand platform: "Trade Up."

THE ASK —

The founding principles of Truewerk are all about providing tradesworkers with modern, technical workwear designed specifically for their daily needs on the job site. Their team approached us to rethink their brand mark, visual identity, storytelling approach and eCommerce experience in order to bring to life the Truewerks new brand platform: "Trade Up."

THE ASK —

The founding principles of Truewerk are all about providing tradesworkers with modern, technical workwear designed specifically for their daily needs on the job site. Their team approached us to rethink their brand mark, visual identity, storytelling approach and eCommerce experience in order to bring to life the Truewerks new brand platform: "Trade Up."

THE ASK —

The founding principles of Truewerk are all about providing tradesworkers with modern, technical workwear designed specifically for their daily needs on the job site. Their team approached us to rethink their brand mark, visual identity, storytelling approach and eCommerce experience in order to bring to life the Truewerks new brand platform: "Trade Up."

WHAT WE DID & HIGHLIGHTS  —

We started off by spending extensive time with the founding team talking about why Truewerk was started, where the idea came from, and what it means to work in the trades in a society that sometimes doesn't value manual labor as highly as it should. After a deep and thorough discovery phase where we laid everything out on the line, we decided on a path  forward — we gutted things to the studs and started from scratch.

Starting with rapid, high-level explorations on the logo mark & icon, our teams worked on a weekly design cycle to stay aligned, share feedback in real time, and build off of successive design decisions. As the work progressed, we narrowed down the final contenders and scaled them into detailed iconography, typography scales, visual systems, graphic layouts and color system explorations until we collectively settled on a new brand identity and visual design system.

In order to make sure that the eCommerce site served as the key expression of the brand, we began our core UX design sprints while we simultaneously worked on the brand identity. This allowed us to test brand ideas out quickly to assess how they could scale, while also giving our teams space to explore how micro-interactions, taxonomy, navigation models and storytelling could come to life in the digital experience.

This iterative process and dual-track approach to UX design and branding ensured that core brand tenets and important business requirements were fully baked into each wireframe, component, visual asset and experience templates. 

Brand Identity & Brand System
Product Design & Brand Application
UX & UI Design for Shopify Plus
Motion Design
Content Strategy

WHAT WE DID & HIGHLIGHTS —

We started off by spending extensive time with the founding team talking about why Truewerk was started, where the idea came from, and what it means to work in the trades in a society that sometimes doesn't value manual labor as highly as it should. After a deep and thorough discovery phase where we laid everything out on the line, we decided on a path  forward — we gutted things to the studs and started from scratch.

Starting with rapid, high-level explorations on the logo mark & icon, our teams worked on a weekly design cycle to stay aligned, share feedback in real time, and build off of successive design decisions. As the work progressed, we narrowed down the final contenders and scaled them into detailed iconography, typography scales, visual systems, graphic layouts and color system explorations until we collectively settled on a new brand identity and visual design system.

In order to make sure that the eCommerce site served as the key expression of the brand, we began our core UX design sprints while we simultaneously worked on the brand identity. This allowed us to test brand ideas out quickly to assess how they could scale, while also giving our teams space to explore how micro-interactions, taxonomy, navigation models and storytelling could come to life in the digital experience.

This iterative process and dual-track approach to UX design and branding ensured that core brand tenets and important business requirements were fully baked into each wireframe, component, visual asset and experience templates.

Brand Identity & Brand System
Product Design & Brand Application
UX & UI Design for Shopify Plus
Motion Design
Content Strategy

WHAT WE DID & HIGHLIGHTS —

We started off by spending extensive time with the founding team talking about why Truewerk was started, where the idea came from, and what it means to work in the trades in a society that sometimes doesn't value manual labor as highly as it should. After a deep and thorough discovery phase where we laid everything out on the line, we decided on a path  forward — we gutted things to the studs and started from scratch.

Starting with rapid, high-level explorations on the logo mark & icon, our teams worked on a weekly design cycle to stay aligned, share feedback in real time, and build off of successive design decisions. As the work progressed, we narrowed down the final contenders and scaled them into detailed iconography, typography scales, visual systems, graphic layouts and color system explorations until we collectively settled on a new brand identity and visual design system.

In order to make sure that the eCommerce site served as the key expression of the brand, we began our core UX design sprints while we simultaneously worked on the brand identity. This allowed us to test brand ideas out quickly to assess how they could scale, while also giving our teams space to explore how micro-interactions, taxonomy, navigation models and storytelling could come to life in the digital experience.

This iterative process and dual-track approach to UX design and branding ensured that core brand tenets and important business requirements were fully baked into each wireframe, component, visual asset and experience templates.

Brand Identity & Brand System
Product Design & Brand Application
UX & UI Design for Shopify Plus
Motion Design
Content Strategy

WHAT WE DID & HIGHLIGHTS —

We started off by spending extensive time with the founding team talking about why Truewerk was started, where the idea came from, and what it means to work in the trades in a society that sometimes doesn't value manual labor as highly as it should. After a deep and thorough discovery phase where we laid everything out on the line, we decided on a path  forward — we gutted things to the studs and started from scratch.

Starting with rapid, high-level explorations on the logo mark & icon, our teams worked on a weekly design cycle to stay aligned, share feedback in real time, and build off of successive design decisions. As the work progressed, we narrowed down the final contenders and scaled them into detailed iconography, typography scales, visual systems, graphic layouts and color system explorations until we collectively settled on a new brand identity and visual design system.

In order to make sure that the eCommerce site served as the key expression of the brand, we began our core UX design sprints while we simultaneously worked on the brand identity. This allowed us to test brand ideas out quickly to assess how they could scale, while also giving our teams space to explore how micro-interactions, taxonomy, navigation models and storytelling could come to life in the digital experience.

This iterative process and dual-track approach to UX design and branding ensured that core brand tenets and important business requirements were fully baked into each wireframe, component, visual asset and experience templates.

Brand Identity & Brand System
Product Design
Brand Application
UX & UI Design for Shopify Plus Motion Design
Content Strategy

WHAT WE DID & HIGHLIGHTS —

We started off by spending extensive time with the founding team talking about why Truewerk was started, where the idea came from, and what it means to work in the trades in a society that sometimes doesn't value manual labor as highly as it should. After a deep and thorough discovery phase where we laid everything out on the line, we decided on a path  forward — we gutted things to the studs and started from scratch.

Starting with rapid, high-level explorations on the logo mark & icon, our teams worked on a weekly design cycle to stay aligned, share feedback in real time, and build off of successive design decisions. As the work progressed, we narrowed down the final contenders and scaled them into detailed iconography, typography scales, visual systems, graphic layouts and color system explorations until we collectively settled on a new brand identity and visual design system.

In order to make sure that the eCommerce site served as the key expression of the brand, we began our core UX design sprints while we simultaneously worked on the brand identity. This allowed us to test brand ideas out quickly to assess how they could scale, while also giving our teams space to explore how micro-interactions, taxonomy, navigation models and storytelling could come to life in the digital experience.

This iterative process and dual-track approach to UX design and branding ensured that core brand tenets and important business requirements were fully baked into each wireframe, component, visual asset and experience templates.

Brand Identity & Brand System
Product Design
Brand Application
UX & UI Design for Shopify Plus
Motion Design
Content Strategy

Talk to us:
Let's make something awesome together.
Get in touch —

Talk to us:
Let's make something awesome together.
Get in touch —

Talk to us:
Let's make something awesome together.
Get in touch —

Talk to us:
Let's make something awesome together.
Get in touch —

Talk to us:
Let's make something awesome together.
Get in touch —

Work with us:
Join a culture of stoke, diversity & inclusivity.
We're hiring —

Work with us:
Join a culture of stoke, diversity & inclusivity.
We're hiring —

Work with us:
Join a culture of stoke, diversity & inclusivity.
We're hiring —

Work with us:
Join a culture of stoke, diversity & inclusivity.
We're hiring —

Work with us:
Join a culture of stoke, diversity & inclusivity.
We're hiring —