Terra Outdoor x Pattern

WE LEARNED —

Now more than ever before, consumers are placing equal emphasis on the functionality, aesthetic and the story of the materials in their outdoor spaces.

WE LEARNED —

Now more than ever before, consumers are placing equal emphasis on the functionality, aesthetic and the story of the materials in their outdoor spaces.

WE LEARNED —

Now more than ever before, conumsers are placing equal emphasis on the functionality, aesthetic and the story of the materials in their outdoor spaces.

WE LEARNED —

Now more than ever before, conumsers are placing equal emphasis on the functionality, aesthetic and the story of the materials in their outdoor spaces.

WE LEARNED —

Now more than ever before, consumers are placing equal emphasis on the functionality, aesthetic and the story of the materials in their outdoor spaces.

AWARDS & RECOGNITION —

THE ASK —

With a growing base of West Coast showrooms, a strong customer base, incredible environmental credentials and a unique point of view that combines European modernist design with a stylishly laid-back California vibe, Terra Outdoors tapped our team to help take their eCommerce experience and brand presentation to a new level of clarity and impact.

THE ASK —

With a growing base of West Coast showrooms, a strong customer base, incredible environmental credentials and a unique point of view that combines European modernist design with a stylishly laid-back California vibe, Terra Outdoors tapped our team to help take their eCommerce experience and brand presentation to a new level of clarity and impact.

THE ASK —

With a growing base of West Coast showrooms, a strong customer base, incredible environmental credentials and a unique point of view that combines European modernist design with a stylishly laid-back California vibe, Terra Outdoors tapped our team to help take their eCommerce experience and brand presentation to a new level of clarity and impact.

THE ASK —

With a growing base of West Coast showrooms, a strong customer base, incredible environmental credentials and a unique point of view that combines European modernist design with a stylishly laid-back California vibe, Terra Outdoors tapped our team to help take their eCommerce experience and brand presentation to a new level of clarity and impact.

THE ASK —

With a growing base of West Coast showrooms, a strong customer base, incredible environmental credentials and a unique point of view that combines European modernist design with a stylishly laid-back California vibe, Terra Outdoors tapped our team to help take their eCommerce experience and brand presentation to a new level of clarity and impact.

WHAT WE DID & HIGHLIGHTS —

In order to connect, convince, and convert customers, many brands write stories that their customers buy into. But Terra’s customers are different in that they are looking for something much more personal and long-lasting — they are looking for the story of their everyday lives. And like all great stories, they want it to reflect the unique tastes, aesthetic, values and narrative that led them to the moment of commitment.

Our journey with Terra started with a core strategic understanding of the market: Furniture is now a commodity. What makes brands and retailers stand out in the space is the process, the material integrity, the origin story and design.

With this key insight in place, we designed an entirely new experience that weaved elevated design together with stories about material choices, occasion, functionality, durability, quality craftsmanship and investment in a more fulfilling lifestyle. Our goal was to craft multiple purchase paths for people in different phases of research and consideration, with a focus meeting people where they are in their own personal narrative and engaging with them using the same principles Terra uses to design their products: thoughtfulness, utility, context and supportive guidance.

Brand Evolution
Content Strategy
User Research
UX & UI Design for Shopify

WHAT WE DID & HIGHLIGHTS —

In order to connect, convince, and convert customers, many brands write stories that their customers buy into. But Terra’s customers are different in that they are looking for something much more personal and long-lasting — they are looking for the story of their everyday lives. And like all great stories, they want it to reflect the unique tastes, aesthetic, values and narrative that led them to the moment of commitment.

Our journey with Terra started with a core strategic understanding of the market: Furniture is now a commodity. What makes brands and retailers stand out in the space is the process, the material integrity, the origin story and design.

With this key insight in place, we designed an entirely new experience that weaved elevated design together with stories about material choices, occasion, functionality, durability, quality craftsmanship and investment in a more fulfilling lifestyle. Our goal was to craft multiple purchase paths for people in different phases of research and consideration, with a focus meeting people where they are in their own personal narrative and engaging with them using the same principles Terra uses to design their products: thoughtfulness, utility, context and supportive guidance.

Brand Evolution 
Content Strategy  
User Research
UX & UI Design for Shopify

WHAT WE DID & HIGHLIGHTS —

In order to connect, convince, and convert customers, many brands write stories that their customers buy into. But Terra’s customers are different in that they are looking for something much more personal and long-lasting — they are looking for the story of their everyday lives. And like all great stories, they want it to reflect the unique tastes, aesthetic, values and narrative that led them to the moment of commitment.

Our journey with Terra started with a core strategic understanding of the market: Furniture is now a commodity. What makes brands and retailers stand out in the space is the process, the material integrity, the origin story and design.

With this key insight in place, we designed an entirely new experience that weaved elevated design together with stories about material choices, occasion, functionality, durability, quality craftsmanship and investment in a more fulfilling lifestyle. Our goal was to craft multiple purchase paths for people in different phases of research and consideration, with a focus meeting people where they are in their own personal narrative and engaging with them using the same principles Terra uses to design their products: thoughtfulness, utility, context and supportive guidance.

Brand Evolution 
Content Strategy 
User Research
 UX & UI Design for Shopify

WHAT WE DID & HIGHLIGHTS —

In order to connect, convince, and convert customers, many brands write stories that their customers buy into. But Terra’s customers are different in that they are looking for something much more personal and long-lasting — they are looking for the story of their everyday lives. And like all great stories, they want it to reflect the unique tastes, aesthetic, values and narrative that led them to the moment of commitment.

Our journey with Terra started with a core strategic understanding of the market: Furniture is now a commodity. What makes brands and retailers stand out in the space is the process, the material integrity, the origin story and design.

With this key insight in place, we designed an entirely new experience that weaved elevated design together with stories about material choices, occasion, functionality, durability, quality craftsmanship and investment in a more fulfilling lifestyle. Our goal was to craft multiple purchase paths for people in different phases of research and consideration, with a focus meeting people where they are in their own personal narrative and engaging with them using the same principles Terra uses to design their products: thoughtfulness, utility, context and supportive guidance.

Brand Evolution 
Content Strategy 
User Research 
UX & UI Design for Shopify

WHAT WE DID & HIGHLIGHTS —

In order to connect, convince, and convert customers, many brands write stories that their customers buy into. But Terra’s customers are different in that they are looking for something much more personal and long-lasting — they are looking for the story of their everyday lives. And like all great stories, they want it to reflect the unique tastes, aesthetic, values and narrative that led them to the moment of commitment.

Our journey with Terra started with a core strategic understanding of the market: Furniture is now a commodity. What makes brands and retailers stand out in the space is the process, the material integrity, the origin story and design.

With this key insight in place, we designed an entirely new experience that weaved elevated design together with stories about material choices, occasion, functionality, durability, quality craftsmanship and investment in a more fulfilling lifestyle. Our goal was to craft multiple purchase paths for people in different phases of research and consideration, with a focus meeting people where they are in their own personal narrative and engaging with them using the same principles Terra uses to design their products: thoughtfulness, utility, context and supportive guidance.

Brand Evolution 
Content Strategy 
User Research 
UX & UI Design for Shopify