Pax Redesign by Pattern

WE LEARNED —

Accessible education can make or break the success of emerging industries, especially when health is concerned. Proven facts and expert endorsements may be the most important element a company includes in their brand story.

WE LEARNED —

Accessible education can make or break the success of emerging industries, especially when health is concerned. Proven facts and expert endorsements may be the most important element a company includes in their brand story.

WE LEARNED —

Accessible education can make or break the success of emerging industries, especially when health is concerned. Proven facts and expert endorsements may be the most important element a company includes in their brand story.

WE LEARNED —

Accessible education can make or break the success of emerging industries, especially when health is concerned. Proven facts and expert endorsements may be the most important element a company includes in their brand story.

THE ASK —

A pioneer in the cannabis consumer technology space, Pax builds products that set the gold standard in quality and innovation while stewarding the movement of using cannabis for health and wellness. The Pax team needed a modern, savvy platform to sell their products online, and they wanted to build an immersive experience that established cannabis as a force for good.

THE ASK —

A pioneer in the cannabis consumer technology space, Pax builds products that set the gold standard in quality and innovation while stewarding the movement of using cannabis for health and wellness. The Pax team needed a modern, savvy platform to sell their products online, and they wanted to build an immersive experience that established cannabis as a force for good.

THE ASK —

A pioneer in the cannabis consumer technology space, Pax builds products that set the gold standard in quality and innovation while stewarding the movement of using cannabis for health and wellness. The Pax team needed a modern, savvy platform to sell their products online, and they wanted to build an immersive experience that established cannabis as a force for good.

THE ASK —

A pioneer in the cannabis consumer technology space, Pax builds products that set the gold standard in quality and innovation while stewarding the movement of using cannabis for health and wellness. The Pax team needed a modern, savvy platform to sell their products online, and they wanted to build an immersive experience that established cannabis as a force for good.

THE ASK —

A pioneer in the cannabis consumer technology space, Pax builds products that set the gold standard in quality and innovation while stewarding the movement of using cannabis for health and wellness. The Pax team needed a modern, savvy platform to sell their products online, and they wanted to build an immersive experience that established cannabis as a force for good.

HIGHLIGHTS —

The Pax project required a multi-faceted approach to reach consumers in their early exposure to cannabis products, while also providing a superior experience for those already familiar with the industry. Here’s a breakdown of how we achieved both:

Launched a world class digital flagship site for Pax that focuses on brand elevation, product differentiation, education, driving conversion through a multi-channel and partner-based approach, and builds long-term brand value.

Crafted a mobile-first experience that balances content and commerce and is both distinctive and relevant to Pax's target consumer segments.

Designed a digital experience framework that scales for product catalog growth, educational content, personalized guidance, and internationalization. We also designed for UX best-practices for age-restricted products.

Aligned the design systems and feature set to future phases of growth and brand positioning evolution.

HIGHLIGHTS —

The Pax project required a multi-faceted approach to reach consumers in their early exposure to cannabis products, while also providing a superior experience for those already familiar with the industry. Here’s a breakdown of how we achieved both:

Launched a world class digital flagship site for Pax that focuses on brand elevation, product differentiation, education, driving conversion through a multi-channel and partner-based approach, and builds long-term brand value.

Crafted a mobile-first experience that balances content and commerce and is both distinctive and relevant to Pax's target consumer segments.

Designed a digital experience framework that scales for product catalog growth, educational content, personalized guidance, and internationalization. We also designed for UX best-practices for age-restricted products.

Aligned the design systems and feature set to future phases of growth and brand positioning evolution.

HIGHLIGHTS —

The Pax project required a multi-faceted approach to reach consumers in their early exposure to cannabis products, while also providing a superior experience for those already familiar with the industry. Here’s a breakdown of how we achieved both:

Launched a world class digital flagship site for Pax that focuses on brand elevation, product differentiation, education, driving conversion through a multi-channel and partner-based approach, and builds long-term brand value.

Crafted a mobile-first experience that balances content and commerce and is both distinctive and relevant to Pax's target consumer segments.

Designed a digital experience framework that scales for product catalog growth, educational content, personalized guidance, and internationalization. We also designed for UX best-practices for age-restricted products.

Aligned the design systems and feature set to future phases of growth and brand positioning evolution.