Morphe By Pattern

WE LEARNED —

The beauty segment is fiercely competitive, with new brands looking to lay claim to socially fluent and digitally native consumers while bigger, established players position themselves to keep up and keep their lead intact. One of the keys to winning is crafting each touchpoint within an experience as if the entire customer journey depends on it.

WE LEARNED —

The beauty segment is fiercely competitive, with new brands looking to lay claim to socially fluent and digitally native consumers while bigger, established players position themselves to keep up and keep their lead intact. One of the keys to winning is crafting each touchpoint within an experience as if the entire customer journey depends on it.

WE LEARNED —

The beauty segment is fiercely competitive, with new brands looking to lay claim to socially fluent and digitally native consumers while bigger, established players position themselves to keep up and keep their lead intact. One of the keys to winning is crafting each touchpoint within an experience as if the entire customer journey depends on it.

WE LEARNED —

The beauty segment is fiercely competitive, with new brands looking to lay claim to socially fluent and digitally native consumers while bigger, established players position themselves to keep up and keep their lead intact. One of the keys to winning is crafting each touchpoint within an experience as if the entire customer journey depends on it.

WE LEARNED —

The beauty segment is fiercely competitive, with new brands looking to lay claim to socially fluent and digitally native consumers while bigger, established players position themselves to keep up and keep their lead intact. One of the keys to winning is crafting each touchpoint within an experience as if the entire customer journey depends on it.

THE ASK —

Beauty innovator and indie brand phenomenon Morphe engaged us to strategically and iteratively re-imagine their brand online. Our vision set in motion a plan to transform their customer experience from a largely transactional site into a visceral branded eCommerce experience that strikes the perfect balance of utility and expression.

THE ASK —

Beauty innovator and indie brand phenomenon Morphe engaged us to strategically and iteratively re-imagine their brand online. Our vision set in motion a plan to transform their customer experience from a largely transactional site into a visceral branded eCommerce experience that strikes the perfect balance of utility and expression.

THE ASK —

Beauty innovator and indie brand phenomenon Morphe engaged us to strategically and iteratively re-imagine their brand online. Our vision set in motion a plan to transform their customer experience from a largely transactional site into a visceral branded eCommerce experience that strikes the perfect balance of utility and expression.

THE ASK —

Beauty innovator and indie brand phenomenon Morphe engaged us to strategically and iteratively re-imagine their brand online. Our vision set in motion a plan to transform their customer experience from a largely transactional site into a visceral branded eCommerce experience that strikes the perfect balance of utility and expression.

THE ASK —

Beauty innovator and indie brand phenomenon Morphe engaged us to strategically and iteratively re-imagine their brand online. Our vision set in motion a plan to transform their customer experience from a largely transactional site into a visceral branded eCommerce experience that strikes the perfect balance of utility and expression.

HIGHLIGHTS —

Through a series of deep dives into digital content strategy, beauty culture and community, business goals and performance metrics, our team fashioned a breakthrough design approach that balanced the rigor and specificity of design systems with the raw expression and independent "blending the rules" ethose that sets Morphe apart from its peers and competitors.

With Morphes' positioning and commitment to independent beauty artists and entrepreneurs firmly in place, the new design brings the passion and energy of the beauty community to life through the brand in a scalable Shopify Plus framework designed to grow and flex as Morphe continues to expand globally and evolve as a brand and retailer.