Juvias Place x Pattern

WE LEARNED —

Stories that resonate in culture are at the heart of every successful brand. Nowhere is this more true than in the beauty industry. What’s unique about this moment is the stories and perspectives that consumers crave are changing radically in ways that are more inclusive, uplifting, and individually meaningful than ever before.

WE LEARNED —

Stories that resonate in culture are at the heart of every successful brand. Nowhere is this more true than in the beauty industry. What’s unique about this moment is the stories and perspectives that consumers crave are changing radically in ways that are more inclusive, uplifting, and individually meaningful than ever before.

WE LEARNED —

Stories that resonate in culture are at the heart of every successful brand. Nowhere is this more true than in the beauty industry. What’s unique about this moment is the stories and perspectives that consumers crave are changing radically in ways that are more inclusive, uplifting, and individually meaningful than ever before.

WE LEARNED —

Stories that resonate in culture are at the heart of every successful brand. Nowhere is this more true than in the beauty industry. What’s unique about this moment is the stories and perspectives that consumers crave are changing radically in ways that are more inclusive, uplifting, and individually meaningful than ever before.

WE LEARNED —

Stories that resonate in culture are at the heart of every successful brand. Nowhere is this more true than in the beauty industry. What’s unique about this moment is the stories and perspectives that consumers crave are changing radically in ways that are more inclusive, uplifting, and individually meaningful than ever before.

AWARDS & RECOGNITION —

THE ASK —

With a customer base that prides itself on being bold and different and a uniquely African point of view on modern beauty, Juvia's Place tapped our team to redefine their brand and craft a richly differentiated eCommerce experience that amplifies the diversity, authenticity and individualized self-expression that Juvia's Place celebrates while presenting the brand through the lens of Africa's central role as the birthplace of beauty.

THE ASK —

With a customer base that prides itself on being bold and different and a uniquely African point of view on modern beauty, Juvia's Place tapped our team to redefine their brand and craft a richly differentiated eCommerce experience that amplifies the diversity, authenticity and individualized self-expression that Juvia's Place celebrates while presenting the brand through the lens of Africa's central role as the birthplace of beauty.

THE ASK —

With a customer base that prides itself on being bold and different and a uniquely African point of view on modern beauty, Juvia's Place tapped our team to redefine their brand and craft a richly differentiated eCommerce experience that amplifies the diversity, authenticity and individualized self-expression that Juvia's Place celebrates while presenting the brand through the lens of Africa's central role as the birthplace of beauty.

THE ASK —

With a customer base that prides itself on being bold and different and a uniquely African point of view on modern beauty, Juvia's Place tapped our team to redefine their brand and craft a richly differentiated eCommerce experience that amplifies the diversity, authenticity and individualized self-expression that Juvia's Place celebrates while presenting the brand through the lens of Africa's central role as the birthplace of beauty.

THE ASK —

With a customer base that prides itself on being bold and different and a uniquely African point of view on modern beauty, Juvia's Place tapped our team to redefine their brand and craft a richly differentiated eCommerce experience that amplifies the diversity, authenticity and individualized self-expression that Juvia's Place celebrates while presenting the brand through the lens of Africa's central role as the birthplace of beauty.

Pattern-xxJuviasPlacexx-FullPageDesktop1

Pattern-xxJuviasPlacexx-mobileScreens@2x

WHAT WE DID & HIGHLIGHTS —

Our approach for Juvia's Place is centered on a unique, vibrant and exciting eCommerce experience that combines a bold and fearless design language with mobile-first UX and innovations like shoppable videos.

We defined key strategic pillars based on notions of rich stories told through the lens of Africa, educational moments that teach, inspire and entice, and the desire to craft a low-friction shopping flow that makes purchasing products a delight. The final product is a unique and differentiated experience that serves as an expression of the brand values, product offering and community that customers buy into when they make a purchase.