Jeffree Star Cosmetics By Pattern

WE LEARNED —

Jeffree Star's popularity and reach drives unparalleled traffic spikes to his eCommerce site, and his expectations of how his brand is articulated to his audience are exacting. Spending the time up front to get the right design language in place allowed for rapid iteration and solving for a design system that scales up and down gracefully during peak moments for the brand.

WE LEARNED —

Jeffree Star's popularity and reach drives unparalleled traffic spikes to his eCommerce site, and his expectations of how his brand is articulated to his audience are exacting. Spending the time up front to get the right design language in place allowed for rapid iteration and solving for a design system that scales up and down gracefully during peak moments for the brand.

WE LEARNED —

Jeffree Star's popularity and reach drives unparalleled traffic spikes to his eCommerce site, and his expectations of how his brand is articulated to his audience are exacting. Spending the time up front to get the right design language in place allowed for rapid iteration and solving for a design system that scales up and down gracefully during peak moments for the brand.

WE LEARNED —

Jeffree Star's popularity and reach drives unparalleled traffic spikes to his eCommerce site, and his expectations of how his brand is articulated to his audience are exacting. Spending the time up front to get the right design language in place allowed for rapid iteration and solving for a design system that scales up and down gracefully during peak moments for the brand.

WE LEARNED —

Jeffree Star's popularity and reach drives unparalleled traffic spikes to his eCommerce site, and his expectations of how his brand is articulated to his audience are exacting. Spending the time up front to get the right design language in place allowed for rapid iteration and solving for a design system that scales up and down gracefully during peak moments for the brand.

THE ASK —

With massively popular drops & restocks, high-profile retail placements, social media dominance and rapid global growth all happening at once, Jeffree Star Cosmetics tasked us with rethinking their digital brand and eCommerce experience in a way that would enable the scale and performance neccessary to reach their goals.

THE ASK —

With massively popular drops & restocks, high-profile retail placements, social media dominance and rapid global growth all happening at once, Jeffree Star Cosmetics tasked us with rethinking their digital brand and eCommerce experience in a way that would enable the scale and performance neccessary to reach their goals.

THE ASK —

With massively popular drops & restocks, high-profile retail placements, social media dominance and rapid global growth all happening at once, Jeffree Star Cosmetics tasked us with rethinking their digital brand and eCommerce experience in a way that would enable the scale and performance neccessary to reach their goals.

THE ASK —

With massively popular drops & restocks, high-profile retail placements, social media dominance and rapid global growth all happening at once, Jeffree Star Cosmetics tasked us with rethinking their digital brand and eCommerce experience in a way that would enable the scale and performance neccessary to reach their goals.

THE ASK —

With massively popular drops & restocks, high-profile retail placements, social media dominance and rapid global growth all happening at once, Jeffree Star Cosmetics tasked us with rethinking their digital brand and eCommerce experience in a way that would enable the scale and performance neccessary to reach their goals.

HIGHLIGHTS —

Through a thoughtfully choreographed mixture of immersive photograpghy, experiential micro-interactions, best-in-class features and Jeffree Stars' own voice, we designed a site that opens up a window into the Jeffree Star Cosmetics world for his fans to experience. Our approach minimzed the use of 3rd party Shopify apps and emphasized simple & powerful user experience design, functionality and interactivity built right into a custom Shopify Plus theme.