Godzilla Official Website by Pattern

WE LEARNED —

With 70 years of stories and a permanent place in the heart of global pop culture, Godzilla fans are the keepers and caretakers of the legacy. Engaging them means respecting their knowledge, tapping into their passion, and doing right by the legacy of the franchise.

WE LEARNED —

With 70 years of stories and a permanent place in the heart of global pop culture, Godzilla fans are the keepers and caretakers of the legacy. Engaging them means respecting their knowledge, tapping into their passion, and doing right by the legacy of the franchise.

WE LEARNED —

With 70 years of stories and a permanent place in the heart of global pop culture, Godzilla fans are the keepers and caretakers of the legacy. Engaging them means respecting their knowledge, tapping into their passion, and doing right by the legacy of the franchise.

WE LEARNED —

Hollow sustainability claims are a thing of the past. Zero waste should actually be zero waste, not just 10% waste-free. And product should actually have efficacy, in addition to a great story.

WE LEARNED —

With 70 years of stories and a permanent place in the heart of global pop culture, Godzilla fans are the keepers and caretakers of the legacy. Engaging them means respecting their knowledge, tapping into their passion, and doing right by the legacy of the franchise.

THE ASK —

The Godzilla franchise has grown into almost every aspect of pop culture, and with that growth came some fragmentation of the history, legend and character arcs that make up Godzilla's universe. Toho International (parent company of Godzilla), tasked us to reimagine what a new "source of truth" for the Godzilla world might look like online: every movie, every kaiju, every era, every statistic. With the big guy's 70th birthday rapidly approaching, we needed to move fast.

THE ASK —

The Godzilla franchise has grown into almost every aspect of pop culture, and with that growth came some fragmentation of the history, legend and character arcs that make up Godzilla's universe. Toho International (parent company of Godzilla), tasked us to reimagine what a new "source of truth" for the Godzilla world might look like online: every movie, every kaiju, every era, every statistic. With the big guy's 70th birthday rapidly approaching, we needed to move fast.

THE ASK —

The Godzilla franchise has grown into almost every aspect of pop culture, and with that growth came some fragmentation of the history, legend and character arcs that make up Godzilla's universe. Toho International (parent company of Godzilla), tasked us to reimagine what a new "source of truth" for the Godzilla world might look like online: every movie, every kaiju, every era, every statistic. With the big guy's 70th birthday rapidly approaching, we needed to move fast.

THE ASK —

The Godzilla franchise has grown into almost every aspect of pop culture, and with that growth came some fragmentation of the history, legend and character arcs that make up Godzilla's universe. Toho International (parent company of Godzilla), tasked us to reimagine what a new "source of truth" for the Godzilla world might look like online: every movie, every kaiju, every era, every statistic. With the big guy's 70th birthday rapidly approaching, we needed to move fast.

THE ASK —

The Godzilla franchise has grown into almost every aspect of pop culture, and with that growth came some fragmentation of the history, legend and character arcs that make up Godzilla's universe. Toho International (parent company of Godzilla), tasked us to reimagine what a new "source of truth" for the Godzilla world might look like online: every movie, every kaiju, every era, every statistic. With the big guy's 70th birthday rapidly approaching, we needed to move fast.

WHAT WE DID & HIGHLIGHTS —

With a tight deadline for the launch and a massive archive of material, the Pattern team tapped into the strongest currents of passion and knowledge we could find: The Toho Internation team and Godzilla's global fan base.

Over the course of 8 weeks, we elevated the digital design language of the Godzilla franchise to reflect it's global presence and deep well of content. We designed a framework that allows for the unfettered exploration of Godzilla's world including the definitive "Monsterpedia" of every Kaiju to ever appear, a complete listing of every Godzilla film broken down by era, a source of truth for official news and events, and a direct connection between content & commerce so fans can easily stream their favorite Godzilla films and shop for the latest merch & limited edition drops.

Our final product is a focused, accurate, interactive and immersive content & commerce hub that blends the history, heritage and myth of Godzilla & all of the monsters in his universe with a fan-centric experience — all of it working together to take discovery and engagement to a whole new level.

Digital Strategy
Content Strategy
UX Design
Visual & UI Design
Motion Design

WHAT WE DID & HIGHLIGHTS —

With a tight deadline for the launch and a massive archive of material, the Pattern team tapped into the strongest currents of passion and knowledge we could find: The Toho Internation team and Godzilla's global fan base.

Over the course of 8 weeks, we elevated the digital design language of the Godzilla franchise to reflect it's global presence and deep well of content. We designed a framework that allows for the unfettered exploration of Godzilla's world including the definitive "Monsterpedia" of every Kaiju to ever appear, a complete listing of every Godzilla film broken down by era, a source of truth for official news and events, and a direct connection between content & commerce so fans can easily stream their favorite Godzilla films and shop for the latest merch & limited edition drops.

Our final product is a focused, accurate, interactive and immersive content & commerce hub that blends the history, heritage and myth of Godzilla & all of the monsters in his universe with a fan-centric experience — all of it working together to take discovery and engagement to a whole new level.

Digital Strategy
Content Strategy
UX Design
Visual & UI Design
Motion Design

WHAT WE DID & HIGHLIGHTS —

With a tight deadline for the launch and a massive archive of material, the Pattern team tapped into the strongest currents of passion and knowledge we could find: The Toho Internation team and Godzilla's global fan base.

Over the course of 8 weeks, we elevated the digital design language of the Godzilla franchise to reflect it's global presence and deep well of content. We designed a framework that allows for the unfettered exploration of Godzilla's world including the definitive "Monsterpedia" of every Kaiju to ever appear, a complete listing of every Godzilla film broken down by era, a source of truth for official news and events, and a direct connection between content & commerce so fans can easily stream their favorite Godzilla films and shop for the latest merch & limited edition drops.

Our final product is a focused, accurate, interactive and immersive content & commerce hub that blends the history, heritage and myth of Godzilla & all of the monsters in his universe with a fan-centric experience — all of it working together to take discovery and engagement to a whole new level.

Digital Strategy
Content Strategy
UX Design
Visual & UI Design
Motion Design

WHAT WE DID & HIGHLIGHTS —

With a tight deadline for the launch and a massive archive of material, the Pattern team tapped into the strongest currents of passion and knowledge we could find: The Toho Internation team and Godzilla's global fan base.

Over the course of 8 weeks, we elevated the digital design language of the Godzilla franchise to reflect it's global presence and deep well of content. We designed a framework that allows for the unfettered exploration of Godzilla's world including the definitive "Monsterpedia" of every Kaiju to ever appear, a complete listing of every Godzilla film broken down by era, a source of truth for official news and events, and a direct connection between content & commerce so fans can easily stream their favorite Godzilla films and shop for the latest merch & limited edition drops.

Our final product is a focused, accurate, interactive and immersive content & commerce hub that blends the history, heritage and myth of Godzilla & all of the monsters in his universe with a fan-centric experience — all of it working together to take discovery and engagement to a whole new level.

Digital Strategy
Content Strategy
UX Design
Visual & UI Design
Motion Design

WHAT WE DID & HIGHLIGHTS —

With a tight deadline for the launch and a massive archive of material, the Pattern team tapped into the strongest currents of passion and knowledge we could find: The Toho Internation team and Godzilla's global fan base.

Over the course of 8 weeks, we elevated the digital design language of the Godzilla franchise to reflect it's global presence and deep well of content. We designed a framework that allows for the unfettered exploration of Godzilla's world including the definitive "Monsterpedia" of every Kaiju to ever appear, a complete listing of every Godzilla film broken down by era, a source of truth for official news and events, and a direct connection between content & commerce so fans can easily stream their favorite Godzilla films and shop for the latest merch & limited edition drops.

Our final product is a focused, accurate, interactive and immersive content & commerce hub that blends the history, heritage and myth of Godzilla & all of the monsters in his universe with a fan-centric experience — all of it working together to take discovery and engagement to a whole new level.

Digital Strategy
Content Strategy
UX Design
Visual & UI Design
Motion Design