WE LEARNED —

When it comes to clean beauty and natural & organic skin, hair and body care, modern consumers are inundated with information, claims and brand choices. Helping them make informed choices by taking the guesswork out of the equation means presenting a coherent narrative that seamlessly aligns brand purpose, product attributes and current shopping behaviors.

WE LEARNED —

When it comes to clean beauty and natural & organic skin, hair and body care, modern consumers are inundated with information, claims and brand choices. Helping them make informed choices by taking the guesswork out of the equation means presenting a coherent narrative that seamlessly aligns brand purpose, product attributes and current shopping behaviors.

WE LEARNED —

When it comes to clean beauty and natural & organic skin, hair and body care, modern consumers are inundated with information, claims and brand choices. Helping them make informed choices by taking the guesswork out of the equation means presenting a coherent narrative that seamlessly aligns brand purpose, product attributes and current shopping behaviors.

WE LEARNED —

When it comes to clean beauty and natural & organic skin, hair and body care, modern consumers are inundated with information, claims and brand choices. Helping them make informed choices by taking the guesswork out of the equation means presenting a coherent narrative that seamlessly aligns brand purpose, product attributes and current shopping behaviors.

WE LEARNED —

When it comes to clean beauty and natural & organic skin, hair and body care, modern consumers are inundated with information, claims and brand choices. Helping them make informed choices by taking the guesswork out of the equation means presenting a coherent narrative that seamlessly aligns brand purpose, product attributes and current shopping behaviors.

THE ASK —

For nearly 25 years, EO and Everyone have been at the forefront of organic and natural wellness, skin, hair & body care. With the changing retail landscape and increased competition from both legacy brands and startups, EO and Everyone saw a chance to claim their rightful place as experts and innovators in their vertical and capture more sales through direct relationships with their customers. To accomplish this, they asked us to design an experience that reflects their values, their mission and the superior quality of their products — and present it all in a uniquely differentiated eCommerce experience that didn't get lost in the DTC swirl.

THE ASK —

For nearly 25 years, EO and Everyone have been at the forefront of organic and natural wellness, skin, hair & body care. With the changing retail landscape and increased competition from both legacy brands and startups, EO and Everyone saw a chance to claim their rightful place as experts and innovators in their vertical and capture more sales through direct relationships with their customers. To accomplish this, they asked us to design an experience that reflects their values, their mission and the superior quality of their products — and present it all in a uniquely differentiated eCommerce experience that didn't get lost in the DTC swirl.

THE ASK —

For nearly 25 years, EO and Everyone have been at the forefront of organic and natural wellness, skin, hair & body care. With the changing retail landscape and increased competition from both legacy brands and startups, EO and Everyone saw a chance to claim their rightful place as experts and innovators in their vertical and capture more sales through direct relationships with their customers. To accomplish this, they asked us to design an experience that reflects their values, their mission and the superior quality of their products — and present it all in a uniquely differentiated eCommerce experience that didn't get lost in the DTC swirl.

THE ASK —

For nearly 25 years, EO and Everyone have been at the forefront of organic and natural wellness, skin, hair & body care. With the changing retail landscape and increased competition from both legacy brands and startups, EO and Everyone saw a chance to claim their rightful place as experts and innovators in their vertical and capture more sales through direct relationships with their customers. To accomplish this, they asked us to design an experience that reflects their values, their mission and the superior quality of their products — and present it all in a uniquely differentiated eCommerce experience that didn't get lost in the DTC swirl.

THE ASK —

For nearly 25 years, EO and Everyone have been at the forefront of organic and natural wellness, skin, hair & body care.

With the changing retail landscape and increased competition from both legacy brands and startups, EO and Everyone saw a chance to claim their rightful place as experts and innovators in their vertical and capture more sales through direct relationships with their customers.

To accomplish this, they asked us to design an experience that reflects their values, their mission and the superior quality of their products — and present it all in a uniquely differentiated eCommerce experience that didn't get lost in the DTC swirl.

HIGHLIGHTS —

Our fundamental truth for this project was looking at EO and Everyone through the lens of vision and values, and how those two pillars will drive the next evolution of commerce and capitalism. Showing those values in action in the context of shopping is crucial to linking purchase with purpose, solidifying the brands position in their customers minds.

Through an immersive and detailed discovery process, we pinpointed the specific needs of the key constituencies — the brands, the customers, the social impact, the environment — and mapped out where those intersections are most powerfully positioned as opportunities for engagement, transaction and growth. 

Our design approach and strategic definition of the overall project positioned us to craft a multi-brand approach to DTC eCommerce that enables EO and Everyone to leverage a common UX framework across two brands with a shared cart & checkout. This approach offers each brand the space to speak to their core audiences independently and authentically, while creating micomoments where customers can discover & shop both brands simultaneously.

Digital Strategy
Analytics and Insights
Content Strategy
Brand Evolution
Multi-Brand eCommerce Framework
UX and UI Design for Shopify Plus

HIGHLIGHTS —

Our fundamental truth for this project was looking at EO and Everyone through the lens of vision and values, and how those two pillars will drive the next evolution of commerce and capitalism. Showing those values in action in the context of shopping is crucial to linking purchase with purpose, solidifying the brands position in their customers minds.

Through an immersive and detailed discovery process, we pinpointed the specific needs of the key constituencies — the brands, the customers, the social impact, the environment — and mapped out where those intersections are most powerfully positioned as opportunities for engagement, transaction and growth.

Our design approach and strategic definition of the overall project positioned us to craft a multi-brand approach to DTC eCommerce that enables EO and Everyone to leverage a common UX framework across two brands with a shared cart & checkout. This approach offers each brand the space to speak to their core audiences independently and authentically, while creating micomoments where customers can discover & shop both brands simultaneously.

Digital Strategy
Analytics and Insights
Content Strategy
Brand Evolution
Multi-Brand eCommerce Framework
UX and UI Design for Shopify Plus

HIGHLIGHTS —

Our fundamental truth for this project was looking at EO and Everyone through the lens of vision and values, and how those two pillars will drive the next evolution of commerce and capitalism. Showing those values in action in the context of shopping is crucial to linking purchase with purpose, solidifying the brands position in their customers minds.

Through an immersive and detailed discovery process, we pinpointed the specific needs of the key constituencies — the brands, the customers, the social impact, the environment — and mapped out where those intersections are most powerfully positioned as opportunities for engagement, transaction and growth.

Our design approach and strategic definition of the overall project positioned us to craft a multi-brand approach to DTC eCommerce that enables EO and Everyone to leverage a common UX framework across two brands with a shared cart & checkout. This approach offers each brand the space to speak to their core audiences independently and authentically, while creating micomoments where customers can discover & shop both brands simultaneously.

Digital Strategy
Analytics and Insights
Content Strategy
Brand Evolution
Multi-Brand eCommerce Framework
UX and UI Design for Shopify Plus

HIGHLIGHTS —

Our fundamental truth for this project was looking at EO and Everyone through the lens of vision and values, and how those two pillars will drive the next evolution of commerce and capitalism. Showing those values in action in the context of shopping is crucial to linking purchase with purpose, solidifying the brands position in their customers minds.

Through an immersive and detailed discovery process, we pinpointed the specific needs of the key constituencies — the brands, the customers, the social impact, the environment — and mapped out where those intersections are most powerfully positioned as opportunities for engagement, transaction and growth.

Our design approach and strategic definition of the overall project positioned us to craft a multi-brand approach to DTC eCommerce that enables EO and Everyone to leverage a common UX framework across two brands with a shared cart & checkout. This approach offers each brand the space to speak to their core audiences independently and authentically, while creating micomoments where customers can discover & shop both brands simultaneously.

Digital Strategy
Analytics and Insights
Content Strategy
Brand Evolution
Multi-Brand eCommerce Framework
UX and UI Design for Shopify Plus

HIGHLIGHTS —

Our fundamental truth for this project was looking at EO and Everyone through the lens of vision and values, and how those two pillars will drive the next evolution of commerce and capitalism. Showing those values in action in the context of shopping is crucial to linking purchase with purpose, solidifying the brands position in their customers minds.

Through an immersive and detailed discovery process, we pinpointed the specific needs of the key constituencies — the brands, the customers, the social impact, the environment — and mapped out where those intersections are most powerfully positioned as opportunities for engagement, transaction and growth.

Our design approach and strategic definition of the overall project positioned us to craft a multi-brand approach to DTC eCommerce that enables EO and Everyone to leverage a common UX framework across two brands with a shared cart & checkout. This approach offers each brand the space to speak to their core audiences independently and authentically, while creating micomoments where customers can discover & shop both brands simultaneously.

Digital Strategy
Analytics and Insights
Content Strategy
Brand Evolution
Multi-Brand eCommerce Framework
UX and UI Design for Shopify Plus

Talk to us:
Let's make something awesome together.
Get in touch —

Talk to us:
Let's make something awesome together.
Get in touch —

Talk to us:
Let's make something awesome together.
Get in touch —

Talk to us:
Let's make something awesome together.
Get in touch —

Talk to us:
Let's make something awesome together.
Get in touch —

Work with us:
Join a culture of stoke, diversity & inclusivity.
We're hiring —

Work with us:
Join a culture of stoke, diversity & inclusivity.
We're hiring —

Work with us:
Join a culture of stoke, diversity & inclusivity.
We're hiring —

Work with us:
Join a culture of stoke, diversity & inclusivity.
We're hiring —

Work with us:
Join a culture of stoke, diversity & inclusivity.
We're hiring —