Celluma Shopify Plus Redesign by Pattern

THE CONTEXT —

Celluma, a leader in LED light therapy, aimed to enhance their digital presence with a comprehensive website redesign. Our objective was to translate their scientifically-backed health solutions into a user-friendly online experience that educates and engages consumers, while also elevating brand visibility. Pattern spearheaded the project, designing a vibrant, consumer-first digital platform that reflects Celluma's commitment to innovation and wellness.

TECHNOLOGY PARTNERS —

Shopify Plus
Elevar
Rebuy
Klayvio
Bold Commerce
Yotpo

IMPACT —

+100%

+150%

+50%

Overall revenue

Overall
revenue

Organic search traffic

Organic
search traffic

Overall conversion rate

Overall conversion

Overall
conversion

AWARDS & RECOGNITION —

"When you get a chance to work with individuals of exceptional talent who also happen to be wonderful human beings, there’s simply no alternative to Pattern."

"From day one, Pattern led with a strategic approach, diving into our brand vision, business goals, product lineup, and customer personas. At each step of the way, they listened carefully, absorbed every detail, and always came back to present exceptionally thoughtful and detailed experiences that both impressed and consistently elevated our sense of brand potential. Our team really appreciated that Pattern consistently invited collaboration on every aspect of the design, adapted with ease, and always made us feel like we were working as one team."

Brian Gable
CMO, Celluma

STRATEGIC VISION —

We initiated the project with an in-depth analysis of Celluma’s growth strategy and competitive landscape. Our goal was clear: leverage data and insights to design an online experience that not only showcases the effectiveness of Celluma's products but also resonates with target audiences. We focused on creating a seamless journey that mirrors the brand’s integrity and dedication to customer care, all while addressing evolving consumer needs.

To truly understand the essence of Celluma, our team immersed ourselves in their technology and philosophy. This included consultations with key stakeholders and reviewing the latest advancements in LED light therapy. By capturing the core of Celluma’s mission—Activate, Repair, Heal, Rejuvenate—we crafted an online experience that reflects their impact on users’ lives.

DESIGN APPROACH —

Our design journey commenced with extensive research and creative brainstorming, grounded in a deep understanding of the brand. We evaluated competitor websites, identified strategic design pillars, and collaborated closely with Celluma’s team to develop multiple creative concepts. Through feedback loops and strategic reviews, we refined these ideas into a cohesive design that marries aesthetic appeal with functionality.

The final design showcases Celluma’s diverse product offerings while implementing intuitive navigation and engaging visuals. Our approach was informed by best practices across industries, ensuring that the website stands out as a leader in the online health and wellness space.

WHAT WE DID —

Analytics and Data Insights
Content Strategy
Information Architecture
UX Design for Shopify Plus
Visual & UI Design for Shopify Plus
Interaction & Motion Design

DRIVING OUTCOMES THROUGH A UNIFIED USER JOURNEY —

For Celluma, an omnichannel strategy was essential. We ensured that the website redesign provided a consistent online experience that complements their brand identity across all touchpoints. By maintaining visual and messaging consistency, we created a user journey that enhances brand recognition and fosters customer loyalty.

The newly redesigned Celluma website is a powerful digital asset, effectively showcasing the brand’s commitment to health and wellness. With improved navigation, engaging content, and a cohesive omnichannel presence, the site not only meets Celluma’s business goals but also positions them as a leader in the LED light therapy market.

With the redesigned website live, Celluma is primed for continued growth and innovation. The new platform lays the groundwork for future enhancements as well as explosive growth within the medical professional user segment, ensuring an engaging and consistent user experience that evolves with the brand and meets the needs of their diverse customer base.

WORK WITH PATTERN —

Talk to us about Shopify Plus, Shopify Enterprise, and Unified Commerce.

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