Bite Beauty by Pattern

WE LEARNED —

Culture is shifting quickly with regards to representation and transparency in the beauty industry. Customers demand more of brands, and are pushing brands to take a stand on issues of diversity, inclusivity and accessibility across multiple societal spectrums.

WE LEARNED —

Culture is shifting quickly with regards to representation and transparency in the beauty industry. Customers demand more of brands, and are pushing brands to take a stand on issues of diversity, inclusivity and accessibility across multiple societal spectrums.

WE LEARNED —

Culture is shifting quickly with regards to representation and transparency in the beauty industry. Customers demand more of brands, and are pushing brands to take a stand on issues of diversity, inclusivity and accessibility across multiple societal spectrums.

WE LEARNED —

Culture is shifting quickly with regards to representation and transparency in the beauty industry. Customers demand more of brands, and are pushing brands to take a stand on issues of diversity, inclusivity and accessibility across multiple societal spectrums.

WE LEARNED —

Culture is shifting quickly with regards to representation and transparency in the beauty industry. Customers demand more of brands, and are pushing brands to take a stand on issues of diversity, inclusivity and accessibility across multiple societal spectrums.

THE ASK —

As an early proponent and longtime leader in clean beauty, Bite needed to rethink how they presented themselves and differentiated their brand & products to a new, digitally native and growing audience who have more choices than ever when it comes to self-care and cosmetics.

THE ASK —

As an early proponent and longtime leader in clean beauty, Bite needed to rethink how they presented themselves and differentiated their brand & products to a new, digitally native and growing audience who have more choices than ever when it comes to self-care and cosmetics.

THE ASK —

As an early proponent and longtime leader in clean beauty, Bite needed to rethink how they presented themselves and differentiated their brand & products to a new, digitally native and growing audience who have more choices than ever when it comes to self-care and cosmetics.

THE ASK —

As an early proponent and longtime leader in clean beauty, Bite needed to rethink how they presented themselves and differentiated their brand & products to a new, digitally native and growing audience who have more choices than ever when it comes to self-care and cosmetics.

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HIGHLIGHTS —

Through tight collaboration with the Bite Beauty eCommmerce and brand development teams, we brought the revitalized brand positiioning to life through a beauty-community cultural lens and a rapid, explorational design process. The result is a richly textured and expressive mobile-first eCommerce experience that puts the Bite Beauty ethos & aesthetic at the center of key customer micro-moments, fostering a shared sense of purpose for both the brand and its customers.

Digital Strategy
Competitive Research
UX & UI Design for Salesforce Commerce Cloud
Content Strategy

HIGHLIGHTS —

Through tight collaboration with the Bite Beauty eCommmerce and brand development teams, we brought the revitalized brand positiioning to life through a beauty-community cultural lens and a rapid, explorational design process. The result is a richly textured and expressive mobile-first eCommerce experience that puts the Bite Beauty ethos & aesthetic at the center of key customer micro-moments, fostering a shared sense of purpose for both the brand and its customers.

Digital Strategy
Competitive Research
UX & UI Design for Salesforce Commerce Cloud
Content Strategy

HIGHLIGHTS —

Through tight collaboration with the Bite Beauty eCommmerce and brand development teams, we brought the revitalized brand positiioning to life through a beauty-community cultural lens and a rapid, explorational design process. The result is a richly textured and expressive mobile-first eCommerce experience that puts the Bite Beauty ethos & aesthetic at the center of key customer micro-moments, fostering a shared sense of purpose for both the brand and its customers.

Digital Strategy
Competitive Research
UX & UI Design Salesforce Commerce Cloud
Content Strategy

HIGHLIGHTS—

Through tight collaboration with the Bite Beauty eCommmerce and brand development teams, we brought the revitalized brand positiioning to life through a beauty-community cultural lens and a rapid, explorational design process. The result is a richly textured and expressive mobile-first eCommerce experience that puts the Bite Beauty ethos & aesthetic at the center of key customer micro-moments, fostering a shared sense of purpose for both the brand and its customers.

Digital Strategy
Competitive Research
UX & UI Design for Salesforce Commerce Cloud
Content Strategy

HIGHLIGHTS —

Through tight collaboration with the Bite Beauty eCommmerce and brand development teams, we brought the revitalized brand positiioning to life through a beauty-community cultural lens and a rapid, explorational design process. The result is a richly textured and expressive mobile-first eCommerce experience that puts the Bite Beauty ethos & aesthetic at the center of key customer micro-moments, fostering a shared sense of purpose for both the brand and its customers.

Digital Strategy
Competitive Research
UX & UI Design for
Salesforce Commerce Cloud
Content Strategy