WE LEARNED —
Lifting up, encouraging, and empowering women isn’t just crucial to the Birdies brand. It’s crucial to our society and to our economy, present & future.
WE LEARNED —
Lifting up, encouraging, and empowering women isn’t just crucial to the Birdies brand. It’s crucial to our society and to our economy, present & future.
WE LEARNED —
Lifting up, encouraging, and empowering women isn’t just crucial to the Birdies brand. It’s crucial to our society and to our economy, present & future.
WE LEARNED —
Lifting up, encouraging, and empowering women isn’t just crucial to the Birdies brand. It’s crucial to our society and to our economy, present & future.
THE ASK —
Birdies is creating a new category of footwear that blends the comfort of a slipper with the polished style of a flat. They asked us to craft a modern, polished, mobile-first brand and commerce platform that elevates the Birdies brand and drives conversion while building community through curated content and rich visual language.
THE ASK —
Birdies is creating a new category of footwear that blends the comfort of a slipper with the polished style of a flat. They asked us to craft a modern, polished, mobile-first brand and commerce platform that elevates the Birdies brand and drives conversion while building community through curated content and rich visual language.
THE ASK —
Birdies is creating a new category of footwear that blends the comfort of a slipper with the polished style of a flat. They asked us to craft a modern, polished, mobile-first brand and commerce platform that elevates the Birdies brand and drives conversion while building community through curated content and rich visual language.
THE ASK —
Birdies is creating a new category of footwear that blends the comfort of a slipper with the polished style of a flat. They asked us to craft a modern, polished, mobile-first brand and commerce platform that elevates the Birdies brand and drives conversion while building community through curated content and rich visual language.
THE ASK —
Birdies is creating a new category of footwear that blends the comfort of a slipper with the polished style of a flat. They asked us to craft a modern, polished, mobile-first brand and commerce platform that elevates the Birdies brand and drives conversion while building community through curated content and rich visual language.
IMPACT —
Together we transformed the Birdies eCommerce site into a digital destination that feels at once attainable and inclusive, polished and put together, expressive, welcoming, and up-lifting.
IMPACT —
Together we transformed the Birdies eCommerce site into a digital destination that feels at once attainable and inclusive, polished and put together, expressive, welcoming, and up-lifting.
IMPACT —
Together we transformed the Birdies eCommerce site into a digital destination that feels at once attainable and inclusive, polished and put together, expressive, welcoming, and up-lifting.
IMPACT —
Together we transformed the Birdies eCommerce site into a digital destination that feels at once
attainable and inclusive, polished
and put together, expressive, welcoming, and up-lifting.
33%
33%
33%
49%
49%
49%
49%
49%
49%
49%
Increase in overall conversion rate
Increase in overall
conversion rate
Increase in overall
conversion rate
Increase in
conversion
Increase in transactions
Increase in
transactions
Increase
in transactions
Increase in
transactions
Increase in overall revenue
Increase in
overall revenue
Increase in
overall revenue
Increase in overall revenue
HIGHLIGHTS —
We crafted the brand vision based on the notion of lifting women up and inspiring them to connect with each other around everything from career aspirations to personal style to family life, then ran the strategy through the lens of elevated design to achieve a combination of functionality and interactivity that speaks to the Birdies mission of attainable aspiration.
HIGHLIGHTS —
We crafted the brand vision based on the notion of lifting women up and inspiring them to connect with each other around everything from career aspirations to personal style to family life, then ran our strategy through the lens of elevated design to achieve a combination of functionality and interactivity that speaks to the Birdies mission of attainable aspiration.
HIGHLIGHTS —
We crafted the brand vision based on the notion of lifting women up and inspiring them to connect with each other around everything from career aspirations to personal style to family life, then ran the strategy through the lens of elevated design to achieve a combination of functionality and interactivity that speaks to the Birdies mission of attainable aspiration.
HIGHLIGHTS —
We crafted the brand vision based on the notion of lifting women up and inspiring them to connect with each other around everything from career aspirations to personal style to family life, then ran the strategy through the lens of elevated design to achieve a combination of functionality and interactivity that speaks to the Birdies mission of attainable aspiration.
Analytics & Insights
Brand & Digital Strategy
Competitive Research
Copywriting
Content Strategy
UX & UI Design for Shopify Plus
Brand Development
Analytics & Insights
Brand & Digital Strategy
Competitive Research
Copywriting
Content Strategy
UX & UI Design for Shopify Plus
Brand Development
Analytics & Insights
Brand & Digital Strategy
Competitive Research
Copywriting
Content Strategy
UX & UI Design for Shopify Plus
Brand Development
Analytics & Insights
Brand & Digital Strategy
Competitive Research
Copywriting
Content Strategy
UX & UI Design for Shopify Plus
Brand Development
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2611 Eighth Street
Berkeley, CA 94710
Talk to us:
Let's make something awesome together.
Get in touch —
Talk to us:
Let's make something awesome together.
Get in touch —
Talk to us:
Let's make something awesome together.
Get in touch —
Talk to us:
Let's make something awesome together.
Get in touch —
Talk to us:
Let's make something awesome together.
Get in touch —
Work with us:
Join a culture of stoke, diversity & inclusivity.
We're hiring —
Work with us:
Join a culture of stoke, diversity & inclusivity.
We're hiring —
Work with us:
Join a culture of stoke, diversity & inclusivity.
We're hiring —
Work with us:
Join a culture of stoke, diversity & inclusivity.
We're hiring —
Work with us:
Join a culture of stoke, diversity & inclusivity.
We're hiring —
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