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Pattern Named 2021 Modern Retail Awards Finalist

December 27, 2021
 · 
2 min read
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Our groundbreaking work with Natreve was shortlisted as a finalist in the “Best E-commerce Experience” category.

After a year that included a first-ever Webby nomination, winning 28 W3 awards including "Best In Show" and taking home "Best Mobile Commerce Experience" in this years Shopify Commerce Awards, Pattern's work for Natreve continues to turn heads and set new standards as one of five finalists for "Best E-commerce Experience" in the 2021 Modern Retail Awards.

"I think it shows that even as an agency that is intentionally small and specialized, the right team and the right client can result in work that breaks boundaries and sets new standards"

Michael Janiak, Executive Creative Director & Co-Founder at Pattern

The theme of this years Modern Retail Awards is "honoring the retailers that powered through the changes and uncertainty brought about in 2021. As advertisers’ focus shifts toward first-party data and delivering exceptional customer experiences, retailers are getting more creative with their offerings." Our innovative work for Natreve aligns naturally with this sentiment and strikes deep chords across many of the themes that have emerged and accelerated during the pandemic and subsequent shift in consumer expectations.

"We are honored and so stoked to be named alongside some of the most well known and respected brands in the world" said Michael Janiak, Executive Creative Director and Co-Founder at Pattern. "I think it shows that even as an agency that is intentionally small and specialized, the right team and the right client can result in work that breaks boundaries and sets new standards. Our work with Natreve is one of those projects. It's is an incredible brand, and the trust they placed in our team from the very beginning is what made this all possible. And there's more to come - we can't wait to show everyone what we've been working on together."



About Modern Retail
The Modern Retail Awards recognize the companies and campaigns modernizing retail in the digital age. The program will honor retailers who have best responded to changing consumer habits by tailoring experiences, producing standout campaigns and closing the gap between the physical and digital worlds.

About Pattern
Pattern helps brands unlock their next catalyst moment through experience-driven eCommerce. We design modern brands, eCommerce experiences, products & platforms that help founders, disruptors and visionaries find their place at the intersection of culture, community & commerce.

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