We partnered with Equator to craft a visual language and integrated campaign featuring award-winning chefs Thomas Keller, Dominique Crenn & Tyler Florence.
Equator Coffees was founded on the belief that can be roasted better, brewed better and, most importantly, it can be sourced and delivered in a way that makes lives better. With the advent of COVID-19 and the collapse of the restaurant industry, Equator rallied to craft a subset of chefs blends featuring their Michelin-starred and James Beard nominated chef partners, with a giveback component from each purchase. We were brought on to help craft an integrated go-to-market campaign and build on our prior work with their team.
Playing up the pedigree behind the blends, we came up with the theme "Great chefs, great coffee, great cause — blends that give back." and set upon developing a social media driven campaign across Instagram, Facebook, digital and in-store. Uniquely designed blends by Equator Coffees, crafted in partnership with Thomas Keller, Dominique Crenn and Tyler Florence, each purchase supports restaurant workers in need of help.
Share the link, grab a bag of great coffee and support the restaurant workers impacted by COVID-19.
About Equator Coffees
Coffee can be roasted better, brewed better and, most importantly, it can be sourced in a way that makes lives better. That realization inspired Equators founders to roast and sell coffee themselves from a Marin County garage in 1995. That garage marked the beginning of a high-impact coffee company focused on quality, sustainability and social responsibility long before anyone thought coffee could embody any of those qualities. After two decades, eight cafes and thousands of cups served, our impact has grown but our values remain the same.
About Pattern
Pattern helps brands unlock their next catalyst moment through experience-driven eCommerce. We design modern brands, eCommerce experiences, products & platforms that help founders, disruptors and visionaries find their place at the intersection of culture, community & commerce.
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