We worked with the Houseplant team, led by Seth Rogen and Evan Goldberg, on redesigning their site to capture the spirit, personality, craftsmanship and design sensibility of the brand and its offerings.
Houseplant, the cannabis brand founded by Seth Rogen and Evan Goldberg, has launched a new eCommerce web site designed by Pattern. An upscale ceramics, homeware and lifestyle brand for people who love great design and great weed, Houseplant's new site is a modern, design-forward take on cannabis culture and elevated living, featuring a handcrafted and curated selection of high-end housewares and ceramics.
In addition to Houseplant's signature line of ceramics, the web site also offers a range of other modern home goods, including furniture, lighting, and accessories along with an elevated selection of proprietary cannabis strains and other thoughtfully considered cannabis-infused products.
"Being able to work directly with Seth and Evan was really enjoyable. They are super involved in the business and care deeply about the brand"
"Our team really leaned into design references from luxury fashion, high end streetwear and upscale furnishings to achieve an overall UX & visual design approach that was equal parts clean, elevated and bold — the goal being to match the price point and quality of the products with the digital environment they're showcased within" said Michael Janiak, Co-Founder and Executive Creative Director at Pattern. "Being able to work directly with Seth and Evan was also really enjoyable. They are super involved in the business, care deeply about the brand, and Seth makes a lot of the original product prototypes by hand. Their involvement in the project ensured we got everything right down the the last detail to set them up for long-term success."
About Houseplant
Founded by Seth Rogen and Evan Goldberg, Houseplant is a cannabis and lifestyle brand for people who love good weed and great design.
About Pattern
Pattern helps brands unlock their next catalyst moment through experience-driven eCommerce. We design modern brands, eCommerce experiences, products & platforms that help founders, disruptors and visionaries find their place at the intersection of culture, community & commerce.
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