We spoke with Campaign US about how successful DTC brands are taking their digitally-native ethos into traditional ad buys and becoming major players in the TV ad wars.
Niche agencies like Pattern are working with brands on the rise and disrupting the ad business. We spoke with Elaine Underwood at Campaign US to share our thoughts.
"These brands were shaped and forged in a medium where you can track literally everything to the click and to the penny,” said Michael Janiak, the co-founder and ECD of agency Pattern. “You can track your return on ad spend, cost per acquisition, views, #engagement. Every conceivable metric is right there on your dashboard.”
To read full article, head over to the link below.
About Campaign US
Campaign is dedicated to celebrating creative excellence from across the broad span of the communications industry, whilst putting creativity firmly in a business context. The way we are doing this in the US is by creating a platform that gives the creative community a voice. The very best thing about our industry is the brilliant talent it attracts, the people. Campaignlive.com is for, about and created by those people. It's a place to showcase inspiring work, debate issues, share opinions, learn from the best in the business. And campaignlive.com will also be a place that reminds us all why we do what we do: the sheer thrill of seeing amazing ideas come to life, infect culture and grow businesses.
About Pattern
Pattern helps brands unlock their next catalyst moment through experience-driven eCommerce. We design modern brands, eCommerce experiences, products & platforms that help founders, disruptors and visionaries find their place at the intersection of culture, community & commerce.
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