Calibrate, a metabolic health company, worked with Pattern as its strategic design partner.
With the health tech sector becoming a key avenue for patients to access care, medication, and support, attention in the market has been turning toward providing outstanding customer experiences as a key differentiator.
With that in mind, Pattern was excited to partner with Calibrate, a tech startup focused on metabolic health, to redesign its website. This collaboration - part of Calibrate's brand evolution and go-forward business strategy, will serve to elevate Calibrate's position in the market.
"True to form as collaborators and co-creators, Pattern's team worked closely and iteratively with Calibrate's senior team leads to create a mobile-first, modern website that speaks to the most important differentiators of Calibrate's model."
True to form as collaborators and co-creators, Pattern's team worked closely and iteratively with Calibrate's team to create a mobile-first, modern website that speaks to the most important differentiators of Calibrate's model: a digital program that treats obesity by combining medication, coaching and curriculum, and tracking and community to improve metabolic health and drive sustainable, long-term weight loss. The new site design features multiple models of engagement: interactive data visualization, intuitive navigation paths, dynamic landing pages designed to provide multiple paths to qualification, and clear calls to action that serve to guide both patients and benefits providers into the right solution.
Michael Janiak, Pattern's Co-Founder and Executive Creative Director adds "We're thrilled to have worked with such an innovative and forward-thinking company as Calibrate. It's super exciting to see the work come to life and we're looking forward to seeing the impact of our partnership."
If you're interested in learning more about how Pattern can help your business evolve, reach out to us today. We'd love to hear what you have in mind.
About Calibrate Health
Calibrate is a metabolic health company on a mission to change the way the world treats weight. Calibrate’s first product solves obesity with a one-year digital program that combines medication, coaching and curriculum, and tracking and community to drive sustainable, long-term weight loss.
About Pattern
Pattern helps brands unlock their next catalyst moment through experience-driven eCommerce. We design modern brands, eCommerce experiences, products & platforms that help founders, disruptors and visionaries find their place at the intersection of culture, community & commerce.
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