WE LEARNED —

Giving, gifting and generosity are all rooted in the very uniquely human emotions of caring and, most importantly, empathy. Empathizing with users - feeling what they feel and understanding their needs - is one of the keys to crafting great stories that resonate and great products that people fall in love with.

WE LEARNED —

Giving, gifting and generosity are all rooted in the very uniquely human emotions of caring and, most importantly, empathy. Empathizing with users - feeling what they feel and understanding their needs - is one of the keys to crafting great stories that resonate and great products that people fall in love with.

WE LEARNED —

Giving, gifting and generosity are all rooted in the very uniquely human emotions of caring and, most importantly, empathy. Empathizing with users - feeling what they feel and understanding their needs - is one of the keys to crafting great stories that resonate and great products that people fall in love with.

WE LEARNED —

Giving, gifting and generosity are all rooted in the very uniquely human emotions of caring and, most importantly, empathy. Empathizing with users - feeling what they feel and understanding their needs - is one of the keys to crafting great stories that resonate and great products that people fall in love with.

WE LEARNED —

Giving, gifting and generosity are all rooted in the very uniquely human emotions of caring and, most importantly, empathy. Empathizing with users - feeling what they feel and understanding their needs - is one of the keys to crafting great stories that resonate and great products that people fall in love with.

THE ASK —

As one of the original wish list and "Secret Santa" generator apps, Elfster knew it was time to evolve their product to meet the needs of a more diverse and digitally fluent group of consumers. Through an approach that combined product-centric UX design with a brand evolution methodology, our work with Elfster centers the app on a new paradigm of inclusive and joyful wishing & gifting rethought across the spectrum of each and every celebratory moment of the year.

THE ASK —

As one of the original wish list and "Secret Santa" generator apps, Elfster knew it was time to evolve their product to meet the needs of a more diverse and digitally fluent group of consumers. Through an approach that combined product-centric UX design with a brand evolution methodology, our work with Elfster centers the app on a new paradigm of inclusive and joyful wishing & gifting rethought across the spectrum of each and every celebratory moment of the year.

THE ASK —

As one of the original wish list and "Secret Santa" generator apps, Elfster knew it was time to evolve their product to meet the needs of a more diverse and digitally fluent group of consumers. Through an approach that combined product-centric UX design with a brand evolution methodology, our work with Elfster centers the app on a new paradigm of inclusive and joyful wishing & gifting rethought across the spectrum of each and every celebratory moment of the year.

THE ASK —

As one of the original wish list and "Secret Santa" generator apps, Elfster knew it was time to evolve their product to meet the needs of a more diverse and digitally fluent group of consumers. Through an approach that combined product-centric UX design with a brand evolution methodology, our work with Elfster centers the app on a new paradigm of inclusive and joyful wishing & gifting rethought across the spectrum of each and every celebratory moment of the year.

THE ASK —

As one of the original wish list and "Secret Santa" generator apps, Elfster knew it was time to evolve their product to meet the needs of a more diverse and digitally fluent group of consumers. Through an approach that combined product-centric UX design with a brand evolution methodology, our work with Elfster centers the app on a new paradigm of inclusive and joyful wishing & gifting rethought across the spectrum of each and every celebratory moment of the year.

HIGHLIGHTS —

Elfster's founding mission is to spread more joy in the world by making wishes easier to find and grant, and thereby making gift exchanges more joyful, personal and more fun to enjoy. By focusing on crafting an empathy-driven experience for each user that amplifies the joy and epic moments of wishes coming true, we gave life to Elfsters' vision of enabling "the arc of giving" through each interaction.

Given the cultural context and current global environment, we also used this project as an opportunity to expand on the idea of what a gift exchange could be in this day and age, developing new features that make virtual exchanges and gift shipping & tracking much more intuitive and more central to the experience.

Our design approach pulled together a combination of influences to craft a differentiated product experience that serves both the business and the user much better than previous versions of the app. We leaned into the clarity and structure of Material Design while borrowing some of the lighthearted visual treatments and expressive UI design elements from Kawaii-style design. The result is a new iOS app that feels every bit as joyful and fun as a gift exchange celebration should be.

Product Strategy
Analytics and Insights
Brand Evolution
UX Design
UI Design
iOS Product Design

HIGHLIGHTS —

Elfster's founding mission is to spread more joy in the world by making wishes easier to find and grant, and thereby making gift exchanges more joyful, personal and more fun to enjoy. By focusing on crafting an empathy-driven experience for each user that amplifies the joy and epic moments of wishes coming true, we gave life to Elfsters' vision of enabling "the arc of giving" through each interaction.

Given the cultural context and current global environment, we also used this project as an opportunity to expand on the idea of what a gift exchange could be in this day and age, developing new features that make virtual exchanges and gift shipping & tracking much more intuitive and more central to the experience.

Our design approach pulled together a combination of influences to craft a differentiated product experience that serves both the business and the user much better than previous versions of the app. We leaned into the clarity and structure of Material Design while borrowing some of the lighthearted visual treatments and expressive UI design elements from Kawaii-style design. The result is a new iOS app that feels every bit as joyful and fun as a gift exchange celebration should be.

Product Strategy
Analytics and Insights
Brand Evolution
UX Design
UI Design
iOS Product Design

HIGHLIGHTS —

Elfster's founding mission is to spread more joy in the world by making wishes easier to find and grant, and thereby making gift exchanges more joyful, personal and more fun to enjoy. By focusing on crafting an empathy-driven experience for each user that amplifies the joy and epic moments of wishes coming true, we gave life to Elfsters' vision of enabling "the arc of giving" through each interaction.

Given the cultural context and current global environment, we also used this project as an opportunity to expand on the idea of what a gift exchange could be in this day and age, developing new features that make virtual exchanges and gift shipping & tracking much more intuitive and more central to the experience.

Our design approach pulled together a combination of influences to craft a differentiated product experience that serves both the business and the user much better than previous versions of the app. We leaned into the clarity and structure of Material Design while borrowing some of the lighthearted visual treatments and expressive UI design elements from Kawaii-style design. The result is a new iOS app that feels every bit as joyful and fun as a gift exchange celebration should be.

Product Strategy
Analytics and Insights
Brand Evolution
UX Design
UI Design
iOS Product Design

HIGHLIGHTS —

Elfster's founding mission is to spread more joy in the world by making wishes easier to find and grant, and thereby making gift exchanges more joyful, personal and more fun to enjoy. By focusing on crafting an empathy-driven experience for each user that amplifies the joy and epic moments of wishes coming true, we gave life to Elfsters' vision of enabling "the arc of giving" through each interaction.

Given the cultural context and current global environment, we also used this project as an opportunity to expand on the idea of what a gift exchange could be in this day and age, developing new features that make virtual exchanges and gift shipping & tracking much more intuitive and more central to the experience.

Our design approach pulled together a combination of influences to craft a differentiated product experience that serves both the business and the user much better than previous versions of the app. We leaned into the clarity and structure of Material Design while borrowing some of the lighthearted visual treatments and expressive UI design elements from Kawaii-style design. The result is a new iOS app that feels every bit as joyful and fun as a gift exchange celebration should be.

Product Strategy
Analytics and Insights
Brand Evolution
UX Design
UI Design
iOS Product Design

HIGHLIGHTS —

Elfster's founding mission is to spread more joy in the world by making wishes easier to find and grant, and thereby making gift exchanges more joyful, personal and more fun to enjoy. By focusing on crafting an empathy-driven experience for each user that amplifies the joy and epic moments of wishes coming true, we gave life to Elfsters' vision of enabling "the arc of giving" through each interaction.

Given the cultural context and current global environment, we also used this project as an opportunity to expand on the idea of what a gift exchange could be in this day and age, developing new features that make virtual exchanges and gift shipping & tracking much more intuitive and more central to the experience.

Our design approach pulled together a combination of influences to craft a differentiated product experience that serves both the business and the user much better than previous versions of the app. We leaned into the clarity and structure of Material Design while borrowing some of the lighthearted visual treatments and expressive UI design elements from Kawaii-style design. The result is a new iOS app that feels every bit as joyful and fun as a gift exchange celebration should be.

Product Strategy
Analytics and Insights
Brand Evolution
UX Design
UI Design
iOS Product Design

Talk to us:
Let's make something awesome together.
Get in touch —

Talk to us:
Let's make something awesome together.
Get in touch —

Talk to us:
Let's make something awesome together.
Get in touch —

Talk to us:
Let's make something awesome together.
Get in touch —

Talk to us:
Let's make something awesome together.
Get in touch —

Work with us:
Join a culture of stoke, diversity & inclusivity.
We're hiring —

Work with us:
Join a culture of stoke, diversity & inclusivity.
We're hiring —

Work with us:
Join a culture of stoke, diversity & inclusivity.
We're hiring —

Work with us:
Join a culture of stoke, diversity & inclusivity.
We're hiring —

Work with us:
Join a culture of stoke, diversity & inclusivity.
We're hiring —