American Giant by Pattern

WE LEARNED —

Elevating an ecommerce experience to reflect tangible attributes like quality, craftsmanship and attention to detail while aligning to mission and values is the new normal for brands that want to stand up, stand out and speak up for their values.

WE LEARNED —

Elevating an ecommerce experience to reflect tangible attributes like quality, craftsmanship and attention to detail while aligning to mission and values is the new normal for brands that want to stand up, stand out and speak up for their values.

WE LEARNED —

Elevating an ecommerce experience to reflect tangible attributes like quality, craftsmanship and attention to detail while aligning to mission and values is the new normal for brands that want to stand up, stand out and speak up for their values.

WE LEARNED —

Elevating an ecommerce experience to reflect tangible attributes like quality, craftsmanship and attention to detail while aligning to mission and values is the new normal for brands that want to stand up, stand out and speak up for their values.

WE LEARNED —

Elevating an eCommerce experience to reflect tangible attributes like quality, craftsmanship and attention to detail while aligning to mission and values is the new normal for brands that want to stand up, stand out and speak up for their values.

THE ASK —

Diving deep into the performance of the business and the raw data, we based based our strategic recommendations on achieving maximum brand impact as well as ROI for new customer acquisition. Our efforts centered on re-envisioning three key areas of the American Giant digital experience; global navigation, product detail pages, and landing pages.

THE ASK —

Diving deep into the performance of the business and the raw data, we based based our strategic recommendations on achieving maximum brand impact as well as ROI for new customer acquisition. Our efforts centered on re-envisioning three key areas of the American Giant digital experience; global navigation, product detail pages, and landing pages.

THE ASK —

Diving deep into the performance of the business and the raw data, we based based our strategic recommendations on achieving maximum brand impact as well as ROI for new customer acquisition. Our efforts centered on re-envisioning three key areas of the American Giant digital experience; global navigation, product detail pages, and landing pages.

THE ASK —

Diving deep into the performance of the business and the raw data, we based based our strategic recommendations on achieving maximum brand impact as well as ROI for new customer acquisition. Our efforts centered on re-envisioning three key areas of the American Giant digital experience; global navigation, product detail pages, and landing pages.

THE ASK —

Diving deep into the performance of the business and the raw data, we based based our strategic recommendations on achieving maximum brand impact as well as ROI for new customer acquisition. Our efforts centered on re-envisioning three key areas of the American Giant digital experience; global navigation, product detail pages, and landing pages.

American Giant_Desktop_Full_Landing Page

HIGHLIGHTS —

Collaborating directly with the founders and senior leadership allowed us to move rapidly through the design process, exploring multiple ways to solve problems and unlock value through creative thinking. By leveraging analytics and insights early and often, we crafted solutions that took advantage of current customer behaviors and amplified results by removing friction througout the navigation and add to cart process.