Image Skincare Shopify Design & Development by Pattern

THE CONTEXT —

Image Skincare has spent four consecutive years as the #1 professional skincare brand in spas, trusted by more than 50,000 estheticians worldwide. As the brand scaled into line extensions, new medical-spa positioning and, the brand's digital presence suffered as the site evolved into a highly segmented, patched-together stack that had to serve three very different audiences: DTC, professional/B2B, and affiliate, each with its own product rules and content demands.

With the need for a a full redesign and rebuild of its DTC flagship established, Pattern was brought in for a ground-up strategy, UX, visual design, and Shopify Plus development engagement to re-establish the brand as a leader in the space both in the spa and at home.

WHAT WE DID —

Analytics Insights
Strategy & Discovery
Technical Architecture & Integrations
Information Architecture
UX Design
Visual & UI Design
DTC & B2B Design System
Shopify Development
Custom App Development

TECHNOLOGY PLATFORMS —

Shopify Plus
Shop Pay
Klaviyo
Recharge
Nosto
Siena
Tolstoy
Octane AI
Shoplift

"When our Shoppe Amber Lewis team embarked on strategic planning for a new, fully reimagined digital shopping experience, there was only one option we considered: Pattern. Having worked with Pattern on a number of successful past projects, we trusted not only their strategic approach but also their unwavering professionalism. Along with their impressive digital commerce intelligence, we were equally impressed by how seamlessly they manage a robust project from start to finish — every milestone intentional, clear, and organized. We knew our objective was highly aspirational from the outset, and Pattern embraced the challenge without hesitation, ultimately far surpassing our expectations. This group of talented professionals truly defines what an A+ agency relationship should look like, and we’re deeply grateful for their continuous support and the professional relationships we’ve cultivated with such a great group of experts."

Aaron Mutscheller
Chief Executive Officer
Shoppe Amber Lewis

DESIGNING FOR REGIMEN-BASED SHOPPING —

For years, Image Skincare's site asked customers to do the diagnosing themselves, sorting through collections and concerns and hoping they landed on the right combination. And while it does follow "best practices", it's not how Image's own product philosophy works.

The brand builds around Core Four: four products, three steps, used morning and night, with an Advanced Eight regimen for anyone ready to layer in treatment. The redesign puts that structural starting point front and center to customers as a clearly defined entrypoint to the brand and to add-ons like treatments and services.

The skin quiz, which was already a strong conversion driver before the rebuild, moves from a buried utility to a front door of the UX, guiding customers directly into a regimen recommendation instead of just a product grid.

Product and ingredient education was completely redesigned & rebuilt to enable the Image Skincare team to showcase richer detail on what each ingredient does, how it fits inside the Core Four, and why their system outperforms picking products one at a time.

BUNDLING AS A BUSINESS IMPERATIVE, NOT JUST A PLUGIN —

Recommending a skincare regimen is a hard problem. Selling one, with the discounting, the customization, and the cart logic a four-to-eight product bundle requires, is an order of magnitude harder.

Rather than bend a third-party app around Image Skincare's requirements, Pattern built a custom Bundle Builder: a backend app handling discount logic and in-cart verification, connected to a frontend built to plug into it seamlessly.

Maintainability, scalability and easy configuration were part of the brief from day one, because Core Four isn't a campaign: it's a permanent structure that has to flex as the product line evolves. Pattern's Bundle Builder now powers regimen-building everywhere it shows up on the site, reinforcing the morning-to-night narrative at every touchpoint rather than confining it to a single landing page.

A FOUNDATION BUILT FOR WHATS NEXT —

Image Skincare's product line carries a lot of certifications and substantiation — clinical studies, ingredient science, before-and-after proof — and the previous site simply did not have the design system to highlight it all in compelling, visually appealing ways that convince and convert.

The new PDP does the opposite: extensive interaction and above-the-fold detail, designed & engineered to drive clarity and move fast despite the density. A shared ingredients meta-object library powers that content everywhere it needs to appear, from individual products to a dedicated ingredients page and even in promotional placements, so clinical proof stays consistent without duplicating content manually.

A robust design system and theme framework of nearly 80 distinct Shopify 2.0 sections gives the site enough range to support the full breadth of Image Skincare's business needs across everything from PDPs, landing pages, treatment guides, a store locator, a Pro portal handoff, you name it — all without turning every page into a bespoke build.

A custom search implementation handles auto-suggestions across an unusually complex catalog, before-and-after sliders and day/night iconography carry Image Skincare's results-driven story into the interface itself, and a feature-rich cart keeps upsell and subscription logic visible and effective without slowing anyone down.