Pattern’s Digital Transformation Partnership with Paige Is a Shopify Featured Case Study

July 2, 2026
 · 
2 min read
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Streamlining Operations Across 20+ Stores, AcceleratingInternational Growth, and Boosting Online Conversions by 50%

With a 50% increase in online conversion rates, PAIGE proves what happens when premium retail experiences meet the right commerce foundation.

Pattern is proud to have partnered with the PAIGE team to help reimagine their digital flagship on Shopify and unify commerce across 20+ retail locations. Together, we helped create an experience designed to scale globally while staying true to the brand’s elevated, fashion-first identity.

The impact speaks for itself:
• 44% higher customer value from omnichannel shoppers vs. single-channel shoppers
• 60% reduction in customer service resolution time in the first quarter alone
• 100% adoption of clienteling tools by store teams
• 69% email open rates and 24% higher AOV
• 30% of support tickets resolved by an AI customer service agent



This project was about more than migration. It was about helping PAIGE evolve from a denim leader into a true lifestyle brand.

Read the full Shopify case study, and get it touch with us today to plan your next project.


About Shopify
Shopify is the leading global commerce company that provides essential internet infrastructure for commerce, offering trusted tools to start, scale, market, and run a retail business of any size. Shopify makes commerce better for everyone with a platform and services that are engineered for speed, customization, reliability, and security, while delivering a better shopping experience for consumers online, in store, and everywhere in between. Shopify powers millions of businesses in more than 175 countries and is trusted by brands such as BarkBox, Vuori, BevMo, Carrier, JB Hi-Fi, Meta, ButcherBox, SKIMS, Supreme, and many more.

About Pattern
Pattern helps brands unlock their next catalyst moment through experience-driven eCommerce. We design modern brands, eCommerce experiences, products & platforms that help founders, disruptors and visionaries find their place at the intersection of culture, community & commerce.

Get in touch today

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