Mike's Amazing Foods Shopify Design & Development

THE CONTEXT —

The condiment aisle is dominated by legacy brands coasting on name recognition. But when a challenger shows up with restaurant-grade product, serious sports sponsorships, and an unapologetic personality, the fastest way to earn trust is to look like you belong on a bigger stage than anyone expected.

WHAT WE DID —

Analytics and Data Insights
Content Strategy
UX Design
Visual & UI Design
Motion Design & Animation
Shopify Development

TECHNOLOGY PLATFORMS —

Shopify
Shop Pay
Destini
Klaviyo

"We love the Pattern team—they are collaborative, creative, and super easy to connect with. They brought fresh design ideas and a smart UX approach that helped us express our distinct brand through our site experience. After a comprehensive onboarding, reviewing our aesthetic, our product architecture and our business goals, they produced a site that's easier to shop, way more fun to use, and truly captures the Marine Layer spirit. The best part—we’re already seeing double-digit growth in average order size. Couldn’t have asked for a better partner."

Renee Lopes Halvorsen
Chief Marketing Officer
Marine Layer

THE ASK —

Mike's Amazing (Chefler Foods) is a family-owned condiment brand with deep roots in the foodservice industry, supplying some of the most iconic delis and restaurants in the country for years. When the pandemic hit, they pivoted to retail and never looked back. By the time they came to Pattern, Mike's Amazing had landed sponsorship deals with the New York Yankees, New York Mets, Boston Red Sox, New Jersey Devils, New York Rangers, and a growing roster of professional and college teams. They were showing up at major food and music festivals, running TV campaigns, and building a community of loyal fans. But their website didn't reflect any of that momentum.

The brief was clear: build a digital experience that makes people land on the site and immediately think, "Wow, how don't I know these guys?" The site needed to showcase the scale of the brand's presence in sports, media, and culture—while staying true to the fun, bold, no-shortcuts personality that makes Mike's Amazing who they are. It also needed to work hard as a commerce platform: driving retail awareness, surfacing products, and giving the team an easy way to keep content fresh as their event calendar and recipe library continued to grow.

WORK WITH PATTERN —

Talk to us about Shopify Plus, Shopify Enterprise, and Unified Commerce.

GET IN TOUCH

WHAT WE DID —

Led with credibility, then earned the scroll: Big hero imagery, a punchy headline, and a scrolling ticker of pro sports logos—all before the first product appears. When you're competing against Hellmann's and Kraft, you lead with proof that you belong.

Built an experience that moves like the brand does: The site flows from sponsorships to brand video to products to events to recipes. Each section is rich with motion, bold type, and a community photo gallery that stays fresh without heavy content management.

Made the products impossible to miss: Bold product category sections, large-format packaging imagery, and an elevated mega-menu with product photography baked into the navigation. Collection pages land with a playful way to jump between products and merch that keeps the brand's irreverent tone intact.

Gave the brand a home for everything it does: Dedicated pages for sponsorships, events, recipes, and their origin story—each one built to carry the same voice and energy as the homepage. A store locator bridges the gap between digital discovery and retail shelf.

Built it to scale on Shopify: The team moves fast. New events, seasonal recipes, fresh sponsorship deals can pop up quickly, so we built modular, easily editable sections they can update without calling a developer.

The new site is a digital experience that finally matches the energy Mike's Amazing brings to everything else they do. It's bold, it's fun, and it immediately communicates that this is a brand playing at a level that surprises people, which is exactly what's intended.