Kinship Brand Launch by Pattern

WE LEARNED —

Connecting a brand and its products with the core values and aesthetic preferences of a digitally fluent, highly engaged generation is a complex challenge—and doing it respectfully is the only way that resonates.

WE LEARNED —

Connecting a brand and its products with the core values and aesthetic preferences of a digitally fluent, highly engaged generation is a complex challenge—and doing it respectfully is the only way that resonates.

WE LEARNED —

Connecting a brand and its products with the core values and aesthetic preferences of a digitally fluent, highly engaged generation is a complex challenge—and doing it respectfully is the only way that resonates.

WE LEARNED —

Connecting a brand and its products with the core values and aesthetic preferences of a digitally fluent, highly engaged generation is a complex challenge—and doing it respectfully is the only way that resonates.

WE LEARNED —

Connecting a brand and it's products with the core values and aestehtic preferences of a digitally fluent, highly engaged generation is a complex challenge - and doing it respectfully is the only way that resonates.

AWARDS & RECOGNITION —

THE ASK —

Kinship, an emerging science-led skincare company, is on a mission to “detoxify a generation while building a healthier, happier, more connected and confident future.” Prior to launch, Kinship’s founders approached us to help design a brand launch and ecommerce experience that appealed to their core audiences while sharing the story, vision, mission and values of the brand.

THE ASK —

Kinship, an emerging science-led skincare company, is on a mission to “detoxify a generation while building a healthier, happier, more connected and confident future.” Prior to launch, Kinship’s founders approached us to help design a brand launch and ecommerce experience that appealed to their core audiences while sharing the story, vision, mission and values of the brand.

THE ASK —

Kinship, an emerging science-led skincare company, is on a mission to “detoxify a generation while building a healthier, happier, more connected and confident future.” Prior to launch, Kinship’s founders approached us to help design a brand launch and ecommerce experience that appealed to their core audiences while sharing the story, vision, mission and values of the brand.

THE ASK —

Kinship, an emerging science-led skincare company, is on a mission to “detoxify a generation while building a healthier, happier, more connected and confident future.” Prior to launch, Kinship’s founders approached us to help design a brand launch and ecommerce experience that appealed to their core audiences while sharing the story, vision, mission and values of the brand.

THE ASK —

Kinship, an emerging science-led skincare company, is on a mission to “detoxify a generation while building a healthier, happier, more connected and confident future.” Prior to launch, Kinship’s founders approached us to help design a brand launch and ecommerce experience that appealed to their core audiences while sharing the story, vision, mission and values of the brand.

HIGHLIGHTS & RECOGNITION —

Building on the brand position and platform, we designed a framework to celebrate the company’s audacious vision, while weaving in best practices and cool new features for a mobile-first ecommerce experience. The result is a brand that is colorful, youthful, and inclusive, with room to grow alongside its customers.