Boon Supply by Pattern

WE LEARNED —

By marrying emotional long-form content with expressive brand storytelling via product collections, an ecommerce brand can pull on customer heart strings and build brand relatability while celebrating worthy causes and changemakers.

WE LEARNED —

By marrying emotional long-form content with expressive brand storytelling via product collections, an ecommerce brand can pull on customer heart strings and build brand relatability while celebrating worthy causes and changemakers.

WE LEARNED —

By marrying emotional long-form content with expressive brand storytelling via product collections, an ecommerce brand can pull on customer heart strings and build brand relatability while celebrating worthy causes and changemakers.

WE LEARNED —

By marrying emotional long-form content with expressive brand storytelling via product collections, an ecommerce brand can pull on customer heart strings and build brand relatability while celebrating worthy causes and changemakers.

Pattern-Boon-Supply-Mobile-Row1 Copy 3@1x

THE ASK —

Founded by Lily Kanter of Serena and Lily, Boon Supply is a fundraising platform that powers the “doers,” the students, teachers, parents, and volunteers working to improve their communities through the sale of everyday products with purpose. Boon approached us to build a crowdfunding and commerce experience that supported the doers while providing a superior experience for those purchasing goods.

THE ASK —

Founded by Lily Kanter of Serena and Lily, Boon Supply is a fundraising platform that powers the “doers,” the students, teachers, parents, and volunteers working to improve their communities through the sale of everyday products with purpose. Boon approached us to build a crowdfunding and commerce experience that supported the doers while providing a superior experience for those purchasing goods.

THE ASK —

Founded by Lily Kanter of Serena and Lily, Boon Supply is a fundraising platform that powers the “doers,” the students, teachers, parents, and volunteers working to improve their communities through the sale of everyday products with purpose. Boon approached us to build a crowdfunding and commerce experience that supported the doers while providing a superior experience for those purchasing goods.

THE ASK —

Founded by Lily Kanter of Serena and Lily, Boon Supply is a fundraising platform that powers the “doers,” the students, teachers, parents, and volunteers working to improve their communities through the sale of everyday products with purpose. Boon approached us to build a crowdfunding and commerce experience that supported the doers while providing a superior experience for those purchasing goods.

IMPACT —

200%

10%

30%

Increase in conversion rate

Increase in
conversion rate

Increase in
conversion

Increase in average order value

Increase in
average order value

Increase in
AOV

Increase in mobile revenue

Increase in
mobile revenue

RECOGNITION & AWARDS —

HIGHLIGHTS —

Working alongside the Boon team, we built a rock solid strategic platform for the digital experience. We used our experience-driven design approach to craft a curated online retail experience that combines seamless browsing, shopping, fundraising and fundraiser management. Using our customer-centric UX and UI design process, we build a brand platform that balanced Boon’s key strategic pillars — inclusive, elevated, and optimistic.